Truly Innovations is an apparel company dedicated to providing you with comfortable, versatile apparel that gives you the freedom to sit, stand, and move with confidence, security, and true comfort, no matter where you are or what you’re carrying.

Truly Innovations was founded in 2016 and is headquartered in Franklin, Tennessee.



By David Bowers, founder

During my career in law enforcement, I carried concealed along with my everyday carry (EDC) gear daily in business suits, dress shirts, jeans, casual shirts and vests. No matter what the dress code, one challenge remained the same: How can I carry concealed with my EDC gear with a balance that is truly concealed, comfortable, accessible and secure?

I tried all types and sizes of holsters, fanny packs, belts and shoulder bags, but I never found one that worked for me. Wearing "Tacti-cool" clothing that screamed, "I'm carrying a weapon!" or my EDC gear was simply not an option. I wanted something that allowed me to carry my EDC gear on my person without hauling around a backpack or stuffing my pockets full of gear. No clothing existed that allowed for true security and versatility.

After speaking with countless outdoor enthusiasts, fellow law enforcement colleagues, and travel enthusiasts, I saw a need for a shirt that was versatile enough to accommodate everyday gear –important possessions and even a firearm, in a secure-and-comfortable way. That challenged me to design the Everyday Carry shirt – a product that allows for true comfort, quick accessibility and security, while being versatile and discreet.

The concept for Truly's Everyday Carry shirt was developed over years of on-the-job, real-world experience from myself and multiple law enforcement and EDC enthusiasts, and was perfected through extensive-and-stringent testing and extensive feedback. Whether you're traveling, camping, or hunting, in the office or out on the town with family or friends, the Truly Everyday Carry shirt gives you real versatility – tactical function without tactical style.

Thank you for the opportunity to serve you. We hope you'll make Truly Innovations part of your everyday wardrobe.

Back to the top