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Our Story – The Story Behind The Shirt


By David Bowers, Founder

During my career in law enforcement and private sector security, my dress code has consisted of business suits, dress shirts, jeans, casual shirts, and vests. No matter what the dress code, one challenge remained the same: How can I carry my everyday gear with a balance that is truly concealed, comfortable, accessible, and secure?

I tried all types and styles of gear and apparel, but I never found one that met my primary criteria. Wearing overtly tactical clothing that screamed, “I’m carrying a weapon!” or “I’m a cop!” was simply not an option. Ironically, in 2016 a colleague of mine – an experienced outdoorsman and concealed carry advocate – expressed the same challenges that I had in my career. In the ensuing months, he and I sought out to develop a product that would accomplish this objective. We realized that people know in today’s environment, they make themselves a target based on what they wear and how they carry their everyday items.

After speaking with countless travelers, outdoorsmen, law enforcement colleagues, and the Everyday Carry community, we saw a need for a shirt that would be versatile enough to accommodate everyday gear without the need for additional portfolios, backpacks, holsters, shoulder bags, fanny packs, or money belts. That challenged us to design a product that would meet those original criteria, in multiple styles, allowing users an alternative to blend in instead of being targeted by pickpockets and criminals.

The concept for Truly’s Everyday Carry Shirt was developed over years of on-the-job, real-world experience and was refined through extensive testing and feedback. Whether you’re working, traveling, enjoying the outdoors, or out with family and friends, the Truly Everyday Carry Shirt gives you real versatility – tactical function without tactical style.

Thank you for the opportunity to serve you. We hope you’ll make Truly Innovations part of your everyday wardrobe.

Our Story – Introduction


Truly Innovations is an apparel company dedicated to providing alternative options in the Everyday Carry market, with a focus on concealment, comfort, accessibility, and security. Our Products offer versatility that gives you the ability to move with confidence and freedom, no matter where you are or what you’re carrying.

Truly Innovations was founded in 2016 and is headquartered in Franklin, Tennessee.